Pale pastel eye shadow was the look in the early ’70s. It was all about “a new wave of colors”, but they had to be muted. This 1971 ad for Maybelline Waterborne eye shadows shows the model wearing blue, pink, yellow and green shadows, with corresponding pearl necklaces. Waterborne eye shadows came in collections of… Read more »
Posts Tagged: makeup
1971 ‘TEEN Magazine Half ‘n’ Half Cover Model Look
This is one of the most notorious ‘Teen magazine covers, which today seems rather quaint. Featuring Bonnie as the model – apparently last names were not used – for a “split personality” look. ‘TEEN begged the question: “Do blondes have HALF as much fun as redheads? Do redheads have HALF as much fun as blondes?… Read more »
The Vogue Face of 1985: Isabella Rossellini

I was lucky enough to find this September 1985 issue of Vogue magazine at a thrift store – wahoo! The cover girl is none other than the iconic model and actress, Isabella Rossellini. Isabella – the daughter of Swedish actress Ingrid Bergman and Italian director Roberto Rossellini – was hot, hot, hot in the 1980s…. Read more »
Pretty in Woodbury Dream Stuff, 1955
Woodbury Dream Stuff: When you’ve just got to be beautiful in nothing flat… Such a pretty ad from the August 1955 issue of Woman’s Home Companion! I love the gorgeous model in flowers and pastels – so feminine. Dream Stuff was a sheer, clinging foundation-and-powder in compact form. It was intended for the busy modern… Read more »
Loretta Young for Max Factor Pan-Cake Make-up, 1946
This is an interesting tie-in ad from 1946 that has actress Loretta Young promoting both a product (Max Factor Pan-Cake makeup), and her movie (“The Stranger”). It makes sense to have a beautiful Hollywood actress promoting Pan-Cake makeup, as it was initially developed to be used in Technicolor movies. The old-style greasepaint makeup used in… Read more »
Walmart Summer Beauty Box is a Hit!
I received my Walmart Summer Beauty Box in the mail today, which is always fun. After my slight disappointment with the Spring Beauty Box (no makeup – boo), I was pleasantly surprised that, yes, I did indeed get makeup in this one – lipstick and mascara – woo hoo! It’s really a pretty groovy box… Read more »