Beauty routines were so much simpler in the 1940s. According to this Camay soap ad from the February 1945 issue of Ladies’ Home Journal magazine, you could have lovable, softer, smoother skin with just one cake of Camay! The glowing wartime bride, Mrs. William H. Geyer of Nutley, N.J., showed off her apparent skin care… Read more »
Posts Tagged: Homemaker
Washing Clothes the Wartime Way with DUZ!
Laundry is eternal, even during wartime. This is a great vintage 1945 ad for DUZ laundry soap, on how wash all your clothes during those trying days. DUZ cleaned grimy overalls, dirty towels and pretty undies with equal ease. Women everywhere called DUZ a washday wonder! I like the suggestion to use just a little… Read more »
The Realistic Vintage 50s Homemaker
I love the advertisements in vintage 40s and 50s women’s magazines; when domestic goddesses reigned supreme. I especially love laundry-related advertising, because they always make what was a very labor-intensive task back then, very enticing indeed. Almost thrilling! Case in point, the 1949 Duz ad, where the happy homemaker seems positively buzzed with excitement. 😀… Read more »