Wait, WHAT? Emilio Pucci has a perfume line and this is the first I’ve heard of it? This 1973 black and white ad for Vivara perfume is rather un-Pucci-esque. The model is wearing sort of a sheer scarf in a geometric Pucci design, but it is sadly lacking the vivid Pucci colors. The original Vivara… Read more »
Posts Tagged: Emilio Pucci
Emilio Pucci Designs for Eaton Paper 1972
I continue to be surprised and delighted when perusing my old fashion magazines from the ’70s. Emilio Pucci designed for Eaton Paper, who knew? This fabulous ad was tucked into the March 1972 issue of Glamour magazine: Pucci’s designs, rich with color and fashion excitement, are ingeniously coordinated in Eaton’s exclusive Haute Scripture collection of… Read more »
Vogue Magazine 1969 – Mad Men Style!
I happen to have two issues of Vogue magazine from April and May of 1969. This is great because Mad Men. which I am an avid fan of, is currently set in 1969. Since Vogue was a much more ‘adult’ fashion magazine than the Seventeen magazine I usually read, it portrayed women who were actually… Read more »
Emilio Pucci For Formfit Rogers Lingerie 1969
Italian designer, Emilio Pucci, noted for his fabulous psychedelic prints, did a lingerie line for Formfit Rogers in the 60s. This ad from the September 1969 issue of Seventeen magazine is the only one that I’ve found advertising the EPFR line. In the blue and pink palettes of the Taormina print, The Panty Girdle ($15),… Read more »