Levi’s debuted a collection for girls/women in the 1970s. This Junior line included pants, jeans, jackets, jumpers, skirts and shirts that were cut and styled to fit just you (and not him). The trademark included a lady, and this was to denote that “She’s on the Levi’s only a girl can love”. Up until that… Read more »
Posts Tagged: denim
Fruit of the Loom Denim Shoulder Bag, 1975
I’ve always thought that Fruit of the Loom was dedicated to making T-shirts and underwear, but apparently they had a brief foray into denim and jeans in the 1970s. This denim shoulder bag is really cute, with its front and back pockets and jeans styling. I’m sure it would be a major collectible today, should… Read more »
The Ultimate In Vintage 70s Decorated Jeans!
The March 1971 issue of Ingenue magazine featured this incredible pair of decorated blue jeans. These one-of-a-kind jeans were created by Linda Sampson, a young New Yorker who designed and created in her spare time. She took a pair of well-aged dungarees, covered them with a fairy-tale fantasy of applique and embroidery and turned them… Read more »
Those Vintage ’70s Wide-Leg Denim Jeans
This is a great Landlubber ad that shows just how huge jeans were in 1975. I mean literally huge! Very wide-legged all the way down, not just below the knee like bell-bottoms. There was no such thing as lighter-weight stretch denim – as I remember, in the ’70s – so I am sure these jeans… Read more »
Have You Ever Had a Bad Time in Levi’s?
This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!