Pale pastel eye shadow was the look in the early ’70s. It was all about “a new wave of colors”, but they had to be muted. This 1971 ad for Maybelline Waterborne eye shadows shows the model wearing blue, pink, yellow and green shadows, with corresponding pearl necklaces. Waterborne eye shadows came in collections of… Read more »
Posts Tagged: 70s
The American Biba Dolly Look of 1972
In the early 1970s, there was a brief period of time when the so-called Dolly look was the trend in the USA. Based on the Biba look that was all the rage in England, it never quite took the hold that it held across the pond. It was a really stunning vintage ’30s/’40s look, but… Read more »
The Ultimate In Vintage 70s Decorated Jeans!
The March 1971 issue of Ingenue magazine featured this incredible pair of decorated blue jeans. These one-of-a-kind jeans were created by Linda Sampson, a young New Yorker who designed and created in her spare time. She took a pair of well-aged dungarees, covered them with a fairy-tale fantasy of applique and embroidery and turned them… Read more »
Make Your Own 1971 Tie-Dye Abstract Painting!
Tie-dying was really hot in the 70s, with the hippie/boho vibe going strong. Most of tie-dying was for T-shirts, clothing, and the occasional pair of socks. But Rit Dye pounced on the tie-dye craze to show that you could do other types of groovy DIY projects. This ad, from 1971, shows how a “grande artiste”… Read more »
1971 ‘TEEN Magazine Half ‘n’ Half Cover Model Look
This is one of the most notorious ‘Teen magazine covers, which today seems rather quaint. Featuring Bonnie as the model – apparently last names were not used – for a “split personality” look. ‘TEEN begged the question: “Do blondes have HALF as much fun as redheads? Do redheads have HALF as much fun as blondes?… Read more »
The Groovy 1972 Purple and Gold AMC Gremlin Car
This is a cool ad for American Motors’ 1972 Gremlin car. I think it turned out to be a total lemon, if I remember correctly, but it was a pretty sharp looking car for early ’70s standards. It was denoted as a “great little economy car that’s fun to drive”. Most American cars at that… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!