Ah, the 1970s; when we could lay in the sun basted in baby oil, and not have a care in the world. The sun wasn’t something to be fearful of back then, SPF? WHAT on earth was that? The goal was to get your tan as dark as you could, even if it involved a… Read more »
Posts Tagged: 1971
Yardley of London’s Slicker Lip Polish, 1971
Yardley of London introduced its wildly popular Pot o’ Gloss in 1970, but this great ad from the May, 1971 issue of ‘Teen magazine shows that Slicker Lip Polish was still making an impact. Yardley was getting into a more natural look in their advertising, using what looked like more ‘everyday’ models. Gone were their… Read more »
Lee Authentic Bib Overalls for Girls, 1971
I love this straightforward 1971 ‘Teen magazine ad for Lee Authentic bib overalls for “girls”. They were authentic – made exactly as the famous LEE work overalls in every detail – now in fashion fabrics, colors and patterns – a figure flattering fit with flared bottoms. This was a new thing; making jeans and overalls… Read more »
Maybelline Waterborne Eye Shadows Vintage 1971
Pale pastel eye shadow was the look in the early ’70s. It was all about “a new wave of colors”, but they had to be muted. This 1971 ad for Maybelline Waterborne eye shadows shows the model wearing blue, pink, yellow and green shadows, with corresponding pearl necklaces. Waterborne eye shadows came in collections of… Read more »
The American Biba Dolly Look of 1972
In the early 1970s, there was a brief period of time when the so-called Dolly look was the trend in the USA. Based on the Biba look that was all the rage in England, it never quite took the hold that it held across the pond. It was a really stunning vintage ’30s/’40s look, but… Read more »
The Ultimate In Vintage 70s Decorated Jeans!
The March 1971 issue of Ingenue magazine featured this incredible pair of decorated blue jeans. These one-of-a-kind jeans were created by Linda Sampson, a young New Yorker who designed and created in her spare time. She took a pair of well-aged dungarees, covered them with a fairy-tale fantasy of applique and embroidery and turned them… Read more »