Posts Categorized: Daily Life

The Ultra Brite Love-Bug – Vintage 1975

In 1971, LA based advertising consultant Charles E. Bird started a company called Beetleboards. It was a way for college students to advertise and make money ($20 per month) by driving around with groovy graphic ads on the sides of their VW Beetles. This continued throughout the ’70s, but fizzled out by the ’80s. Which… Read more »

Yardley of London in Wartime 1945

With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »

The 1934 Magical Reducing Perfolastic Girdle!

Wanting to look smooth and shapely under your clothing is nothing new, despite the current pervasiveness of Spanx and other modern shapewear. This Perfolastic Girdle ad is from the January 1934 issue of Picture Play magazine. 1930s fashions were more sleek and form-fitting than the relative bagginess of 1920s Flapper styles, so a proper foundation… Read more »

There Were Colorful Nails in 1973 Too!

With all the wildly different nail polish colors of today, it’s easy to think that it is only a current thing. But this Max Factor Nail Confections ad from 1973 tells a different story; that all the nail polish colors of the rainbow were available then. Even black! Which I thought came about during the… Read more »