Caleche Perfume by Hermes Paris, 1973

This is a beautiful vintage 70s Hermes Paris ad for Caleche perfume. The House of Hermes has been creating the finest fashions in Europe for the finest people in Europe since 1837. Featured are lovely photographs of some of their illustrious patrons: Czarina Alexandra, Anna Pavlova, Lady Randolph Churchill, Colette, George Sand, and Empress Eugenie.

Caleche perfume was launched in 1961, and was created by Guy Robert. It is a very feminine combination of flower, wood, and chypre. I was surprised to find this gorgeous ad, as vintage Hermes advertising seems to be few and far between!

~Marilyn