I love the bar soap ads from the 1940s, because they were so promising of enticing beauty and popularity. I mean, come on people, it’s soap – SOAP! 😀
Cashmere Bouquet bar soap was especially big on promises. This 1946 ad is really beautiful; showing a lovely painting of a fetching woman with her dashing beau. “Adorn Your Skin With The Fragrance Men Love”.
Apparently Cashmere Bouquet had a secret. haunting fragrance made from rare perfumes that drove men wild. You could improve your appeal and popularity merely by bathing in it. Hey, whatever works is fine by me!
~Marilyn