This is one of Yardley of London’s iconic ads for Oh! de London fragrance from December 1968. It features Olivia Hussey, star of the Franco Zeffirelli production of Romeo and Juliet which was an extremely popular movie at the time. I love the ad’s tie-in to the movie: Oh! Romeo, Romeo – Oh! Falling in Love – Oh! Happy Dizzy Wonderful World – Oh! Rapture – Oh! de London.
Olivia was the perfect Juliet, as well as being the perfect Yardley Girl model. She had that luminescent English beauty that was so glorious. Oh! de London was a frisky-frilly London fragrance. Full of tender flowers, It was oh-so mod and romantic. I haven’t smelled it since probably 1968, but I can still recall its poignant and incredible scent.
~Marilyn
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!
Loved this scent. Oh, de nostalgia!
I know – it is engrained in my smell memory forever!
~Marilyn
If someone was smart, they would secure the real recipes for these 60’s and 70’s colognes (not the smells like formula that never does!) and put them back out. All of us of a certain age would like to wear those scents again. I wore Cachet since I was like 16 years old and always got complements on it and it didn’t cost a fortune but of course they stop making it a few years back. I still have a bottle of Oh! De London in my drawer, just for the memories. I wore the Yardley Slicker lipsticks and the Coty Smudge Pot eyeshadow. Oh to be back in 1967, 68, 69….
Please remake this cologne!!!!
Please start making Oh de London again….
Truly smelled like heaven. Why did they ever stop making it ?
Fragrance Revival will recreate Oh! de London. There are two versions:
1) Oh De London by Yardley Type
2) Oh! de London by Tuvaché Type
Amazon has reviews comparing the original Yardley (O!dL) with Tuvaché.
I too still have bottle of Yardley’s O!dL cologne and perfume, with itty bitty left. Always got compliments wearing it, my all time fave. Oh! dem were da Days…magical.