Some shoe designs are classic and stand the test of time. This vintage ad for Bancroft Tretorn tennis shoes shows just how much this style was as popular then as it is now. The only difference being is that in the 1970s, this style of tennis shoe was pretty much dedicated to, well, playing tennis!… Read more »
Posts Tagged: Mademoiselle magazine
Patti Hansen Modeling Laura Ashley Design for McCall’s Patterns, 1975
McCall’s sewing patterns had a line of Laura Ashley designs in the 1970s and 80s. I was a little surprised to see this 1975 ad because I remember Laura Ashley being very popular in the early 1980s. I guess McCall’s was ahead of the fashion trend. This is a very folksy design, with a long… Read more »
Boho 70s Mademoiselle Scarf Dressing
This is a very beautiful boho fashion editorial on scarf dressing from the October 1975 issue of Mademoiselle magazine. Scarf dressing can mean dressing in scarves or dressing of scarves. The idea was to take colorful, folk art scarves and dress them up in gypsy style. You could twist, tie, drape or wear the scarves…. Read more »
Yardley “True-Love” Slicker Nail Shades, 1974
Found another Yardley of London ad that I’d not seen before! This one is For “true-love” Slicker nail polish. The ad features models that look like they’re in their 40s; quite a switch from Yardley’s supermodels of the 60s, and the artsy young teen models of the early 70s. The 12 new Slicker Nail Shades… Read more »
Heaven Sent Perfume, Vintage 1973
This is a really pretty vintage 1973 ad for Heaven Sent fragrance by Helena Rubenstein. Heaven Sent was one of those seemingly ubiquitous scents in the 1970s. I remember it being a very flowery, feminine perfume and instantly recognizable to the nose. I love the pink cloche hat and floral shirt on the lovely Boho… Read more »
Herbie and the Red Heart Yarn Sweater, 1974
This is a great ad from the October 1974 issue of Mademoiselle magazine, of all places! Starring Herbie, a boy’s boy who climbs trees, skateboards, jumps puddles, and plays baseball, basketball, street hockey and football. All while wearing a sweater that his mother knit for him using Coats & Clark’s Red Heart Wintuk yarn. The… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!