Posts Tagged: deodorant

‘Natural’ Right Guard Spray Deodorant of the 70s

One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »

Summer Linen and Crystal Stick

I’m trying a couple of new things with the advent of (the long awaited!) summer weather.  The transition from cold to hot weather is always a bit of a quandary for me.  One day I’m wearing wool socks, boots, jeans and a cashmere turtleneck; the next I’m madly scrambling for my summer wear!  It just… Read more »