Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous… Read more »
Posts Tagged: Cover Girl Makeup ad
Cheryl Tiegs + Cover Girl Super Sheer Lip Gloss, 1972
Yardley’s Pot o’ Gloss was the heavy hitter in the lip gloss market in the 1970s. Of course, Cover Girl had to come out with a lip gloss of their own to compete. This 1972 Glamour magazine ad features model Cheryl Tiegs for Cover Girl Super Sheer Super Gloss lip gloss, “the new sheershine look… Read more »
Cybill Shepherd & Cover Girl Clean Make-up 1969
I really love this Cover Girl Medicated Make-up ad from the September 1969 issue of ‘TEEN magazine. Featuring a fresh-faced Cybill Shepherd, after her win of the 1968 “Model of the Year” show. I can remember watching that Model of the Year broadcast (I was babysitting), and thinking how incredibly beautiful Cybill was. She just… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!