Yardley’s Pot o’ Gloss was the heavy hitter in the lip gloss market in the 1970s. Of course, Cover Girl had to come out with a lip gloss of their own to compete. This 1972 Glamour magazine ad features model Cheryl Tiegs for Cover Girl Super Sheer Super Gloss lip gloss, “the new sheershine look… Read more »
Posts Tagged: Cheryl Tiegs
70s Cheryl Tiegs and the Virginia Slims Tennis Sweater
This is a Virginia Slims cigarette ad from 1976, featuring model Cheryl Tiegs modeling the ‘tennis, golf, visit Aunt Martha, stroll-in-the-park sweater’. It’s interesting to note that in the 1970s smoking was still considered rather benign and socially acceptable. Case in point: here we have the healthy All-American model Cheryl posing with a cigarette and… Read more »
Clean Makeup Cover Girl Cheryl Tiegs, 1971
Cheryl Tiegs was a fresh-faced, natural looking model in the 1970s. With her California girl looks, she was the perfect face for Cover Girl’s Clean Make-up line. Clean Make-up was supposed to stay fresh as sunshine and look natural as all outdoors, while being infused with Noxzema medication to fight germs. Unfortunately, Cheryl now has… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!