Chanel introduced its suncare system in 1987 with the Soleil line, created in Europe. Tanning was still popular in the 1980s, and, in keeping with Coco Chanel’s penchant for a golden tan, Chanel’s focus was on maintaining that golden glow, not so much on sun protection. The highest SPF was 15 in the Haute Protection… Read more »
Posts Tagged: Beach
Using Sun-In for Sun-Lightened Hair, 1971
Ah, the 1970s; when we could lay in the sun basted in baby oil, and not have a care in the world. The sun wasn’t something to be fearful of back then, SPF? WHAT on earth was that? The goal was to get your tan as dark as you could, even if it involved a… Read more »
Pepsi-Cola: The Modern Refreshment of 1955
This is a great Pepsi-Cola ad from the August 1955 issue of Woman’s Home Companion magazine. The artist’s depiction of a fashionable young couple on the beach is just delightful! I love her striped bathing suit, and his bold print swim trunks. The ad even states: No need to explain what land and what age… Read more »