I can still smell this! I remember carrying around Dr Pepper Lip Smacker when I was in college, and applying it between classes. The tube was HUGE (4 times bigger than any other lip gloss), and it smelled -and tasted- fantastic. It was very gloppy and moisturizing, and left a sheer sheen of color. Perfect… Read more »
Posts Tagged: 70s
Coty Your Face Makeup, 1973
The adorable model Bonnie Lysohir is in this ad for Your Face makeup by Coty. This collection came in cute little tubes and containers. The best one was the Your Face foundation tube that had its own concealer in the cap. It was genius, and I remember using it to cover my interminable pimples. Ah,… Read more »
Cover Girl SuperSheer Makeup, 1973
Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous… Read more »
Bonne Bell Cosmetics Production in Cleveland, 1973
This is a pretty interesting ad, showing Bonne Bell’s production facilities in Lakewood, Ohio. The plant was called “Georgetown Row” for its charming authentic Georgetown exterior. Behind the exterior were the production and office facilities. Of course, Bonne Bell was most famous for Ten-O-Six lotion (I can still smell it), and Lip Smackers (I can… Read more »
Gleaming Moon Drops Lipstick by Revlon, 1973
The most striking thing to me about this Revlon ad is the model in a slammin’ blue fully-sequined jumpsuit. But, I digress. The whole point is to showcase the wet – gleamy – shiny – sexy – ‘juiced with color’ – smooth – ‘spilling with shine’ – glide-y – moist – yummy – young –… Read more »
Katharine Ross for Helena Rubinstein Fresh Cover Makeup, 1973
The gorgeous actress Katharine Ross was an It girl in the late 60s, early 70s with the success of her movies, The Graduate, and Butch Cassidy and the Sundance Kid. She also did some modeling, most notably with Helena Rubinstein makeup. This ad is for Fresh Cover makeup, with which your skin was supposed to… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!