Posts Tagged: 1974

Designer Mary Quant’s Booby Trap Collection, 1974

Mary Quant was a Mod London designer who took credit for the miniskirt and hotpants in the 1960s. In the 1970s, she expanded her clothing line to include cosmetics and household goods. This 1974 ad is for “Booby Traps”, which look to be a bra and panties set. Interestingly enough, there are elephant graphics strategically… Read more »

The New Chanel No. 19 Perfume, 1974

Chanel No. 19 perfume was introduced in 1970, and the number 19 refers to Coco Chanel’s birthday which was August 19th. Chanel No. 19 was a floral-woody-green scent; a unique blend of light-heartedness and sophistication. It was bottled, of course, in the famously classic Chanel No. 5 style bottle. ~Marilyn

Yardley “True-Love” Slicker Nail Shades, 1974

Found another Yardley of London ad that I’d not seen before! This one is For “true-love” Slicker nail polish. The ad features models that look like they’re in their 40s; quite a switch from Yardley’s supermodels of the 60s, and the artsy young teen models of the early 70s. The 12 new Slicker Nail Shades… Read more »

Vintage 70s Gold Formula Breck Shampoo

Breck shampoo was still really popular in the 1970s, but they did seem to capture the zeitgeist of the times with their ‘natural’ focus. Gold Formula Breck supposedly had far less detergent, and far more ‘natural’ ingredients. It was intended to get out the dirt, but leave the ‘natural’ shine. I used Breck shampoo religiously… Read more »

The 1928 Jewelry Company in 1974

The 1928 Jewelry Co. was founded by Melvyn Bernie in 1968, and is now one of the largest and last-standing jewelry manufacturers in the U.S. They specialize in making antique reproductions, handmade in the European tradition. I really love this black and white ad from 1974. It evokes a Victorian/Edwardian vibe, along with 1970s Boho… Read more »