Mary Quant was a Mod London designer who took credit for the miniskirt and hotpants in the 1960s. In the 1970s, she expanded her clothing line to include cosmetics and household goods. This 1974 ad is for “Booby Traps”, which look to be a bra and panties set. Interestingly enough, there are elephant graphics strategically… Read more »
Posts Tagged: 1974
The New Chanel No. 19 Perfume, 1974
Chanel No. 19 perfume was introduced in 1970, and the number 19 refers to Coco Chanel’s birthday which was August 19th. Chanel No. 19 was a floral-woody-green scent; a unique blend of light-heartedness and sophistication. It was bottled, of course, in the famously classic Chanel No. 5 style bottle. ~Marilyn
Classic Catherine Deneuve for Chanel No. 5 Perfume, 1974
Catherine Deneuve was the “face” of Chanel during the 1970s, and this ad is particularly beautiful. Just so classic and elegant! Chanel No. 5 perfume is timeless, and its popularity remains strong today. ~Marilyn
Yardley “True-Love” Slicker Nail Shades, 1974
Found another Yardley of London ad that I’d not seen before! This one is For “true-love” Slicker nail polish. The ad features models that look like they’re in their 40s; quite a switch from Yardley’s supermodels of the 60s, and the artsy young teen models of the early 70s. The 12 new Slicker Nail Shades… Read more »
Vintage 70s Gold Formula Breck Shampoo
Breck shampoo was still really popular in the 1970s, but they did seem to capture the zeitgeist of the times with their ‘natural’ focus. Gold Formula Breck supposedly had far less detergent, and far more ‘natural’ ingredients. It was intended to get out the dirt, but leave the ‘natural’ shine. I used Breck shampoo religiously… Read more »
The 1928 Jewelry Company in 1974
The 1928 Jewelry Co. was founded by Melvyn Bernie in 1968, and is now one of the largest and last-standing jewelry manufacturers in the U.S. They specialize in making antique reproductions, handmade in the European tradition. I really love this black and white ad from 1974. It evokes a Victorian/Edwardian vibe, along with 1970s Boho… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!