Posts Tagged: 1970s

Vintage 70s Gold Formula Breck Shampoo

Breck shampoo was still really popular in the 1970s, but they did seem to capture the zeitgeist of the times with their ‘natural’ focus. Gold Formula Breck supposedly had far less detergent, and far more ‘natural’ ingredients. It was intended to get out the dirt, but leave the ‘natural’ shine. I used Breck shampoo religiously… Read more »

The 1928 Jewelry Company in 1974

The 1928 Jewelry Co. was founded by Melvyn Bernie in 1968, and is now one of the largest and last-standing jewelry manufacturers in the U.S. They specialize in making antique reproductions, handmade in the European tradition. I really love this black and white ad from 1974. It evokes a Victorian/Edwardian vibe, along with 1970s Boho… Read more »

Catherine Deneuve for Chanel No. 5 Perfume, 1976

I love this vintage 1976 ad for Chanel No. 5 perfume featuring French actress and model, Catherine Deneuve. Catherine is just glorious, with her perfectly symmetrical features and luminous skin and hair. She was the perfect Chanel muse in the 1970s – that perilous time for Chanel when it was considered a “near-death” brand –… Read more »

Yves Saint Laurent Rive Gauche Perfume, 1976

This is a vintage 1976 oh-so-French ad for Yves Saint Laurent’s Rive Gauche perfume. I love how it captures Paris’ Left Bank (Rive Gauche) skyline, with a bottle of perfume floating away on a blue balloon. I didn’t get into the more sophisticated YSL fragrances until the 1980s, when I was working in corporate banking…. Read more »