I graduated from high school in 1973, which means my 40th high school reunion is right around the corner (next week, actually). I’ve always felt that 1973 was right in between the eras of hippie and disco, but it did have its own vibe to it. I recently grabbed a bunch of Seventeen magazines from 1973 that were still stored at my mom’s house, and took a trip down the beauty and fashion memory lane of my graduation year:
This montage of fashions best depicts what we wore in 1973. The pantsuit, the smock top, the maxi dress, the halter dress, cropped jacket and wide-legged pants, and the pinafore. I remember lots and lots of polyester!
There were still elements left over from the hippie ’60s that we embraced. Tie-dying with Rit Dye was one of them.
Tanning was still big. I can remember laying out all summer long in a bikini to get that elusive “perfect” tan.
Lip Gloss was huge! Yardley’s Pot o’ Gloss was a favorite.
1973 was all about Chicago (the band).
We wore blue (and green and violet) eyeshadow from Maybelline. Great Lash mascara too!
Scents took an earthier, muskier tone. “Skin” from Bonne Bell had fragrances of Ambergris, Civet, and Musk.
We all had to take Home Ec, and learn to sew. There was a lot of sewing going on in the ’70s. My mom, who was an excellent seamstress, sewed most of my wardrobe. I never took to sewing though, it proved to be very frustrating for me.
I had long hair in 1973 and so did most other girls. Long hair has remained a constant for most of my life. I cut it all off and then grow it long again!
Sunkist Lemons wanted us to use their lemons on our hair. It was supposed to be used as a rinse to get rid of “nasty soap film and excess oiliness”. I think I used it once or twice, but it’s pretty messy.
Johnson and Johnson pushed us to use their baby products. Baby Powder, Baby Shampoo, and Baby Oil were big. I thought it was all pretty ridiculous and never used any of it. Baby products are for babies!
Tampax. Where would we have been without it? Especially when your period always seemed to happen when doing something fun and adventurous.
Last but not least, pantyhose! Especially L’eggs pantyhose – that egg shaped container always seemed so cool. When we weren’t wearing knee socks, we were wearing pantyhose.
Thanks for walking with me down 1973 memory lane! ~Marilyn