In 1971, LA based advertising consultant Charles E. Bird started a company called Beetleboards. It was a way for college students to advertise and make money ($20 per month) by driving around with groovy graphic ads on the sides of their VW Beetles. This continued throughout the ’70s, but fizzled out by the ’80s. Which… Read more »
Posts Categorized: Fashion
Towels on the Clothesline in the Breezy Warm Sunshine!
I’ve been air-drying for about 10 years now, and it’s just become second nature I guess. The thought of using a dryer again is mystifying; why use an energy-sucking contraption when other options are readily available? Air is completely free and does a splendid job! Yes, it takes a little longer but it’s much gentler… Read more »
Vintage 1934 Chesterfield Cigarettes: “I enjoy them a lot”
Let me preface this by stating that I am not a smoker, nor have I ever been. But I’ve always been fascinated by cigarette advertising, especially when it is directed towards women. This ad was on the back cover of the January 1934 issue of Picture Play magazine. What struck me most was the sheer… Read more »
Yardley of London in Wartime 1945
With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »
The 1934 Magical Reducing Perfolastic Girdle!
Wanting to look smooth and shapely under your clothing is nothing new, despite the current pervasiveness of Spanx and other modern shapewear. This Perfolastic Girdle ad is from the January 1934 issue of Picture Play magazine. 1930s fashions were more sleek and form-fitting than the relative bagginess of 1920s Flapper styles, so a proper foundation… Read more »
The Boho Folkloric Yardley of 1971
Yardley of London always seemed to be spot-on with trends in the late ’60s and into the early ’70s. Their late ’60s advertising tended to be either London Mod or Ethereal Romantic, and featured gorgeous ‘Yardley Girl’ models Jean Shrimpton, Olivia Hussey, and Patsy Sullivan. By the early ’70s, Yardley took on a more Folklorical… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!