Posts Categorized: Fashion

Fruit of the Loom Denim Shoulder Bag, 1975

I’ve always thought that Fruit of the Loom was dedicated to making T-shirts and underwear, but apparently they had a brief foray into denim and jeans in the 1970s. This denim shoulder bag is really cute, with its front and back pockets and jeans styling. I’m sure it would be a major collectible today, should… Read more »

Creepy “Gee, Your Hair Smells Terrific!” Fragrance Shampoo & Conditioner, 1975

Yikes, some product’s advertising is cringeworthy, especially in today’s times. This “Gee, Your Hair Smells Terrific!” ad is rather distasteful, bordering on harassment, with a young man sniffing and commenting on a fellow student’s hair. The whole point of the shampoo and conditioner was the fragrance: “like meadows of wildflowers in spring”. I thought the… Read more »

Bonne Bell Dr Pepper Lip Smackers, 1975

I can still smell this! I remember carrying around Dr Pepper Lip Smacker when I was in college, and applying it between classes. The tube was HUGE (4 times bigger than any other lip gloss), and it smelled -and tasted- fantastic. It was very gloppy and moisturizing, and left a sheer sheen of color. Perfect… Read more »

Coty Your Face Makeup, 1973

The adorable model Bonnie Lysohir is in this ad for Your Face makeup by Coty. This collection came in cute little tubes and containers. The best one was the Your Face foundation tube that had its own concealer in the cap. It was genius, and I remember using it to cover my interminable pimples. Ah,… Read more »

Cover Girl SuperSheer Makeup, 1973

Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous… Read more »

Bonne Bell Cosmetics Production in Cleveland, 1973

This is a pretty interesting ad, showing Bonne Bell’s production facilities in Lakewood, Ohio. The plant was called “Georgetown Row” for its charming authentic Georgetown exterior. Behind the exterior were the production and office facilities. Of course, Bonne Bell was most famous for Ten-O-Six lotion (I can still smell it), and Lip Smackers (I can… Read more »