This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s.
There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this trend by introducing ‘The Baby Powders’ Sigh Shadow. For a look of wide-eyed innocence, it came in four sets of nursery colors: Baby Blue ‘n Coo, Baby Lav ‘n Lace, Baby Mint ‘n Tint, and Baby Pure ‘n Sure.
You finished off the look by adding a fine line of Easy Liner, and Lash-A-Lot mascara (in Brook Blue, of course).
~Marilyn
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!
This pastel blue shade seemed to be the only shade of blue available…I sort of feel it doesn’t look good on anybody! I love all these Yardley ads though, only in the ad they pull it off…
You are right, Ame! That pastel blue looked pretty bad on all but a few. As a brown-eyed, freckled redhead, I definitely could NOT rock that look!
~Marilyn
Marilyn, thought you might enjoy a back story on the “Baby” eye shadows. In 1971 I was the secretary for 3 product managers at the Totowa, NJ Yardley plant. The manager for this product line got sick before the packaging and naming deadline do I was given the opportunity to select the compact for the line as well as naming the combos. Baby Blue ‘n Coo and Baby Lav ‘n Lace were mine. I don’t remember who selected the other 2 compact names. What a thrill it was to see them on store shelves when released.
Hi Kathleen,
That is so cool that you worked for Yardley! I like the names you picked the best.
If you read the many Yardley of London posts on my blog, you know that I am (ahem) ‘slightly’ obsessed with their vintage makeup. I really wish it would make a comeback!
~Marilyn