I must admit that even though I used Breck shampoo religiously in the 60s and 70s, I never really understood what creme rinse was. They heavily advertised its virtues; eliminating snarls, giving spectacular shine and blissful body. And this 1974 ad is really pretty, with a golden-haired model catching the eyes of two men. Her hair does look amazingly lustrous!
I guess I was too busy washing my long, thick, oily hair every day, to worry about creme rinse. I remember trying it a couple of times (probably borrowing my mom’s), and ending up with a filmy coating on my hair. Definitely not what I wanted with my oily hair, so I stayed away from it. I don’t know if creme rinse is still around; it probably has been replaced by the plethora of conditioning products out there now. I don’t use those either!