What people tend to forget is that not all of the 1960s was Mod or Hippie style. The late 60s had a real Romantic element to it, inspired in part by blockbuster movies such as Romeo and Juliet. Of course, the advertisers got caught up in this by creating particularly beautiful ad campaigns. I really loved this era, er, year of 1968 where magazine ads portrayed such loveliness.
This 1968 Helena Rubinstein ad for Heaven Sent Fragrance is especially lovely. I think this one is burrowed in my memory because I remember it so well. It is a Polaroid portrait by Marie Cosindas showing a gorgeous blonde in black velvet and lace clutching a bouquet of flowers. She is gazing dreamy-eyed at nothing in particular, deep in thoughts of love and romance I am sure! Her poetic musings complete the ad, “I like long nightgowns, French accents, the first day of any vacation, and my brother’s best friend…
Another great one is this one by Yardley of London for Face Slicker Frosty Blusher, “It shimmers. It softens. It glows up your face.” It also features another romantic looking blonde in flowers and lace. But this one has the addition of the dashing young gentleman – suitably mustached and mod shaggy-haired. And the prize for wearing this frosty slick on your face? Why, him! “What you get is a gentleness. A face soft-spoken. And him, love. And him.”