The Romantic 60s ~ Heaven Sent Fragrance and Yardley of London Slickers

What people tend to forget is that not all of the 1960s was Mod or Hippie style.  The late 60s had a real Romantic element to it, inspired in part by blockbuster movies such as Romeo and Juliet.  Of course, the advertisers got caught up in this by creating particularly beautiful ad campaigns.  I really loved this era, er, year of 1968 where magazine ads portrayed such loveliness.

This 1968 Helena Rubinstein ad for Heaven Sent Fragrance is especially lovely.  I think this one is burrowed in my memory because I remember it so well.  It is a Polaroid portrait by Marie Cosindas showing a gorgeous blonde in black velvet and lace clutching a bouquet of flowers.  She is gazing dreamy-eyed at nothing in particular, deep in thoughts of love and romance I am sure!  Her poetic musings complete the ad, “I like long nightgowns, French accents, the first day of any vacation, and my brother’s best friend…

Another great one is this one by Yardley of London for Face Slicker Frosty Blusher, “It shimmers.  It softens.  It glows up your face.”  It also features another romantic looking blonde in flowers and lace.  But this one has the addition of the dashing young gentleman – suitably mustached and mod shaggy-haired.  And the prize for wearing this frosty slick on your face?  Why, him!  “What you get is a gentleness.  A face soft-spoken.  And him, love.  And him.”

Sigh… 🙂

~Marilyn Huttunen

9 Responses to “The Romantic 60s ~ Heaven Sent Fragrance and Yardley of London Slickers”

  1. Anne Marie

    I believe this Heaven Sent ad is forever burned in my memory too. I loved everything about it and bought the product, a favorite of my early to mid teens. The model is Sybill Shepherd, the actress.

    Ahh, the early 70s. What a vibe there was back then…

  2. finnfemme

    I wasn’t quite sure who the models were, Anne Marie, but I’ll agree with you that it’s Cybill, and “The Shrimp”. They were both so incredibly beautiful!

  3. dondon

    Anne Marie: A correction: the model in the slicker is Patsy Sullivan, not Jean Shrimpton.

  4. finnfemme

    dondon – thanks for that info. Patsy Sullivan sure is a stunner! I’ve never heard of her before, but have probably seen her model many times.

  5. Jan

    I loved this ad in seventeen magazine. It was so me….hopelessly romantic at age seventeen. Funny though I never forgot the picture and poem, but It didn’t inspire me to buy the product.

  6. Pam

    I love this ad from the September 1968 issue of Seventeen Magazine for Heaven Scent by Helena Rubenstein! I wouldn’t buy the fragrance because it gave me a horrible headache. The ad is timeless and still looks as beautiful today as it did when I couldn’t stop looking at it or reading the copy. I wanted that dress! When I had my sweet sixteen party a few years later, instead of having a corsage, which was typical back then, I asked my mom to order me a nosegay just like the one in the picture. It was beautiful. I always thought the model was Cybill Shepherd but it wasn’t. I can’t remember her name now but I was surprised to find out it wasn’t Cybill. Amazing work by photographer, Marie Coscindas.

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