Artist Peter Max, with his joyous creativity and effervescent ideas, burst into fashion for the first time in 1970. His colorful, psychedelic designs had an Age of Aquarius bent, with astrological leanings and messages of peace and love. These Peter Max fashions from the April 1970 issue of Seventeen magazine are just so far out, man! I would have been about 14 at the time. Alas, I didn’t have any of these groovy threads, but I’m sure I coveted them greatly. They just had such a spirit of fun.
Zap! Here’s Peter Max splashing phantasma-graphics on little-knit cut-ups. The pink knit on the left is Love, the red and green knit is Harmony.
The Happiness shirt dress is on the left, and the Balance knit dress is on the right.
Peter Max goes astronomical with his head in the clouds and heavenly angelwear etched on his mind. Stargazing two-part knit dress. Mad Mod wide ties for the guys.
Sun radiating beams and gold stars on this knit dress. More Mad Mod ties for the guys.
The cheeriest vinyl umbrellas this side of cloud nine, with petal flowered pantyhose.
Weightless nylon all-in-one body stocking.
Super scarves, chain belts, binder, notepad, coffee mugs, pillow, and tote bag.
A spectrum of groovy Peter Max sweatshirts. In the words of Peter Max himself, ” You can fall under the spell of astrology and plan your life accordingly. Or you can go beyond it and control the star power yourself.” I think Peter had more than enough of star power! 🙂
~Marilyn
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!
I had a Peter Max poster in my room, but no clothes. Thanks for the trip down memory lane.
Well…I had clothes but…you know what I mean.
I had the requisite Peter Max poster too, Debra! The closest thing I got to Peter Max clothes-wise was a bright taxi cab yellow mini dress that was similar to the ‘Balance’ knit dress above. I wore it for the first day of school in 1970 – I thought I was stylin’. Loved that dress. 😀
-Marilyn
Wow, I have that very same magazine. Been saving it for years!
Very cool, Rob, it’s a fantastic issue! Only now my issue is practically shredded from cutting out so many pictures…the things I do for my blog, hehe. You can leave yours in good condition. 😀
~Marilyn