If you’re a Baby Boomer like me, you’ll remember toilet paper coming in many different colors in the 1950s, 60s, and 70s – like blue, pink, yellow, green, and peach. It was awesome. Not only colored, but highly scented and super thick as well. Which was also awesome. Urinary tract infections and the environment be… Read more »
Posts Tagged: Vintage
‘Natural’ Right Guard Spray Deodorant of the 70s
One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »
Have You Ever Had a Bad Time in Levi’s?
This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »
The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals
Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »
Diane Von Furstenberg Fashion Eyewear~Vintage 1976
Diane von Furstenberg created a worldwide sensation with the debut of her iconic wrap dress in 1974. By 1976 she was on the cover of Newsweek magazine, who declared her the most marketable woman since Coco Chanel. Diane went on to design cosmetics, fragrances, and accessories like this groovy eyewear line from 1976; “Diane, I… Read more »
“Gee, Your Hair Smells Terrific!” Shampoo Ad, 1974
Even though I was a Breck Girl in the ’70s (Breck shampoo for oily hair, that is), I fell prey to the kitschy advertising of the kitschy “Gee, Your Hair Smells Terrific” shampoo. This newfangled ‘fragrance’ shampoo was just so compelling: “Shampoo & conditioner with fragrance that goes to your head. And to his!” If… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!