“Come feel the hills and valleys of your feet”. This is a very poetic ad for Scholl exercise sandals. These sandals were extremely popular in the 70s, even though (I thought) they were hard to wear. This 1974 version came in either a red, blue, or bone cushioned leather strap, and a flat or raised… Read more »
Posts Tagged: exercise sandals
The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals
Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »