This Max Factor ad from 1945 is very glamorous! It is for the original Pan-Cake foundation makeup created by Max Factor for Technicolor pictures. Pan-Cake was touted as creating a lovely new complexion, helped to conceal tiny skin flaws and it stayed on for hours without re-powdering. It must have been revolutionary at the time… Read more »
Posts Tagged: 1945
Yardley of London in Wartime 1945
With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »
A Romantic Vintage 1945 WWII Valentine’s Day
Valentine’s Day is just around the corner, and I thought I’d share some great ad images from the February 1945 issue of Ladies’ Home Journal. World War II was winding down at this time, but still very much featured in advertising. It was an incredibly romantic time. as evidenced in these great ads. My own… Read more »