Let me preface this by stating that I am not a smoker, nor have I ever been. But I’ve always been fascinated by cigarette advertising, especially when it is directed towards women. This ad was on the back cover of the January 1934 issue of Picture Play magazine. What struck me most was the sheer… Read more »
Posts Tagged: 1934
The 1934 Magical Reducing Perfolastic Girdle!
Wanting to look smooth and shapely under your clothing is nothing new, despite the current pervasiveness of Spanx and other modern shapewear. This Perfolastic Girdle ad is from the January 1934 issue of Picture Play magazine. 1930s fashions were more sleek and form-fitting than the relative bagginess of 1920s Flapper styles, so a proper foundation… Read more »