This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »
Posts Categorized: Vintage
The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals
Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »
How To Do Your Laundry For (Practically) Free
I’ve been doing my laundry frugally for over 10 years now, after my clothes dryer gave up the ghost. I often forget that most people don’t do laundry this way (at least in America), so I’d like to share my money-saving and environmentally-friendly routine. It may take a little getting used to, but summertime is… Read more »
Diane Von Furstenberg Fashion Eyewear~Vintage 1976
Diane von Furstenberg created a worldwide sensation with the debut of her iconic wrap dress in 1974. By 1976 she was on the cover of Newsweek magazine, who declared her the most marketable woman since Coco Chanel. Diane went on to design cosmetics, fragrances, and accessories like this groovy eyewear line from 1976; “Diane, I… Read more »
I Flunked Going Gray 101
I am here to admit defeat. Again. I tried not coloring my hair for six months, but I just couldn’t take it anymore! I had the best of intentions and gave it the old college try – some things you learn just by doing them – and found that the ‘natural’ look is not for… Read more »
“Gee, Your Hair Smells Terrific!” Shampoo Ad, 1974
Even though I was a Breck Girl in the ’70s (Breck shampoo for oily hair, that is), I fell prey to the kitschy advertising of the kitschy “Gee, Your Hair Smells Terrific” shampoo. This newfangled ‘fragrance’ shampoo was just so compelling: “Shampoo & conditioner with fragrance that goes to your head. And to his!” If… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!