Herbie and the Red Heart Yarn Sweater, 1974

This is a great ad from the October 1974 issue of Mademoiselle magazine, of all places! Starring Herbie, a boy’s boy who climbs trees, skateboards, jumps puddles, and plays baseball, basketball, street hockey and football. All while wearing a sweater that his mother knit for him using Coats & Clark’s Red Heart Wintuk yarn.

The yarn is so springy and resilient that it holds up to daily washing and drying, and comes out beautifully every time. I love the fact that Herbie looks so stylin’ while wearing one of mom’s creations. Go Herbie!

~Marilyn

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