Franco Zeffirelli’s Romeo & Juliet Film Ad 1968

Romeo & Juliet Film ad 1968I’ve had several posts about the film, Romeo & Juliet, and about the stars, Olivia Hussey and Leonard Whiting.  But I realize that I haven’t posted about the actual ad for the movie, so here it is!Romeo & Juliet film theaters 1968

This ad is from the October 1968 issue of Glamour magazine.  A time when films were actually advertised heavily beforehand, and highly anticipated.  To add to the cachet, it was noted that Romeo & Juliet will have “Exclusive Engagements” in these cities: New York, Los Angeles, Boston, Chicago, Philadelphia, San Francisco, and Washington D.C.  But not to be disappointed if you didn’t live in any of these cities, because you were supposed to watch for Romeo & Juliet in your area.

It’s cool that they have all the actors, director, producers, and screenplay writers listed.  The only one I seem to recognize is Michael York.  Wow, I had forgotten that he was in that movie!

I think it’s time for me to watch it again because I haven’t seen it since 1968, in a Seattle movie theater (Seattle was not on the “Exclusive” list).  I was an impressionable young 13-year old who fell into the romantic trap that was Romeo & Juliet.  But I remember it had a huge impression on me.  The sheer teenage perfection of Olivia Hussey and Leonard Whiting was probably a tremendous trigger of anxiety to young teenage girls.  Acne, braces, freckles, frizzy hair, and gawkiness had no place on the set of this film.  But it was gorgeous and beautiful and perfect, and I loved it.


5 Responses to “Franco Zeffirelli’s Romeo & Juliet Film Ad 1968”

  1. Diane Laag

    Hi Marilyn! I was just reading what you wrote about Romeo and Juliet.
    It seems as though we were probably the same age then and going through the same emotions.
    Recently I sent Olivia Hussey a friend request on FB. She accepted!
    In any case, I really enjoy your writings of the sixties, Yardley ads, etc.Keep up the good work!!!!

  2. finnfemme

    Hi Diane!
    Thank you for your kind words, I really do love that late 60s era and am glad I got to experience it!

    Wow, how did you get Olivia Hussey to accept a friend request on FB? Totally jealous! All I see are her fan sites on there, not her personal page.

    I will continue to go through my stack of 60s magazines and post what looks interesting. I am glad I saved many of them!

  3. Diane Laag

    Hi Marilyn…. Recently I came across the Oct.1968 issue of Glamour on e-bay. It has Mia Farrow on the cover. I did bid on it and won the bid. Much to my surprise, I found inside the two Yardley ads of Olivia Hussey and the Romeo and Juliet premier pic. Needless to say… I am happy! Love your site!!!!!!

  4. finnfemme

    Yes, these are from the October 1968 Glamour issue too – a virtual treasure trove of Olivia Hussey! Glad you got it 🙂

  5. Patrick

    Hi! Do you collect these original promo pieces for Romeo and Juliet?

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