Posts Tagged: Vintage Clothing

Those Chic Paris Fashion Frocks of 1932

As a vintage fashion lover, I often feel that the 1930s era is often overlooked. There tends to be an emphasis on the 1920s Flapper style, then seems to jump to the 1940s WWII era. But oh, what gorgeous and delightful styles the 1930s had; even in the midst of the Depression. Here are two… Read more »

‘Natural’ Right Guard Spray Deodorant of the 70s

One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »

Have You Ever Had a Bad Time in Levi’s?

This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »

The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals

Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »

Diane Von Furstenberg Fashion Eyewear~Vintage 1976

Diane von Furstenberg created a worldwide sensation with the debut of her iconic wrap dress in 1974. By 1976 she was on the cover of Newsweek magazine, who declared her the most marketable woman since Coco Chanel. Diane went on to design cosmetics, fragrances, and accessories like this groovy eyewear line from 1976; “Diane, I… Read more »

Vintage 1971 Alley Cat by Betsey Johnson ‘Happy People’ Dresses

Designer Betsey Johnson was all the rage in 1971. Her bright, bold designs for Alley Cat were spectacular, and her knitwear was especially unique. While her ‘Flock of Birds’ dress has received almost iconic status, other of her lesser-known designs were also completely fabulous.  Case in point: these wonderful ‘Happy People’ Dresses from the April… Read more »