Posts Tagged: Vintage Clothing

Have You Ever Had a Bad Time in Levi’s?

This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »

The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals

Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »

Diane Von Furstenberg Fashion Eyewear~Vintage 1976

Diane von Furstenberg created a worldwide sensation with the debut of her iconic wrap dress in 1974. By 1976 she was on the cover of Newsweek magazine, who declared her the most marketable woman since Coco Chanel. Diane went on to design cosmetics, fragrances, and accessories like this groovy eyewear line from 1976; “Diane, I… Read more »

Vintage 1971 Alley Cat by Betsey Johnson ‘Happy People’ Dresses

Designer Betsey Johnson was all the rage in 1971. Her bright, bold designs for Alley Cat were spectacular, and her knitwear was especially unique. While her ‘Flock of Birds’ dress has received almost iconic status, other of her lesser-known designs were also completely fabulous.  Case in point: these wonderful ‘Happy People’ Dresses from the April… Read more »

The 1934 Magical Reducing Perfolastic Girdle!

Wanting to look smooth and shapely under your clothing is nothing new, despite the current pervasiveness of Spanx and other modern shapewear. This Perfolastic Girdle ad is from the January 1934 issue of Picture Play magazine. 1930s fashions were more sleek and form-fitting than the relative bagginess of 1920s Flapper styles, so a proper foundation… Read more »

Diane Washington, Glamour Cover Girl 1970

I’ve been going through my stash of early ’70s Glamour magazines that I had the excellent foresight to save. Okay, I’m a bit of a hoarder when it comes to fashion magazines, but I am so glad that I have them. I feel that they provide a truer snapshot of the trends of the time,… Read more »