Redheads, Canada Dry Ginger Ale, and Sugar Rationing 1946

I rarely drink soft drinks, but when I do I enjoy a crisp ginger ale.  Ginger ale is one of those vintage-y soft drinks that seems a bit classier and isn’t sickeningly sweet.  I love this 1946 Canada Dry ginger ale ad.  “Go Steady With Ginger!”, features a wholesome looking redheaded (“ginger” haired) woman, swimming and frolicking on the beach.  Canada Dry’s tag line is “The Champagne of Ginger Ales” – again, classy!

It was interesting to note that WWII sugar rationing was still in effect in 1946.  In fact, it lasted until 1947. As noted in the ad, “As sugar rationing eases, Canada Dry Ginger Ale will naturally become more plentiful”.  Which makes me ponder the thought that some sugar rationing would be beneficial to us as a nation now…

~Marilyn Huttunen